Assess
Register and manage A2A agents within Google's Gemini Enterprise, making them available directly in the Gemini web app.
Why It Matters
This is where A2A meets a concrete enterprise surface. You register your A2A agents with Gemini Enterprise, and they become available to end users through the Gemini web app — no custom UI needed. It shows the direction enterprise A2A discovery is heading: agents as first-class participants in productivity tools, not just backend services calling each other.
Strengths
- Agents surface directly in the Gemini web app — instant distribution to end users
- A2A-native registration means your compliant agent works without modification
- Leverages Google Cloud IAM for enterprise-grade access control
- Demonstrates a concrete, user-facing use case for A2A beyond backend orchestration
Limitations
- Google Cloud and Gemini Enterprise-specific — deep vendor lock-in
- Limited to Google's Gemini interface; no bring-your-own-frontend option
- Early feature with limited documentation and evolving APIs
- Only useful if your organization is already committed to Google's AI stack
Risks
- "A2A-native" is Google showing you the open door while the room is entirely Google-furnished
- Gemini Enterprise adoption is limited; your A2A agent's reach through this channel is smaller than it sounds
- Google kills products routinely — there's no guarantee Gemini Enterprise's agent registration feature survives the next reorg
- The real play is to lock A2A agent builders into Google Cloud; the "open standard" narrative serves Google's platform strategy